National Sports Marketing Network (NSMN)’s Founder/Director, Jennifer Karpf joins the Real-Time Academy!
Jamie Oliver is a phenomenon in the world of food. He is one of the world’s best-loved television personalities and one of Britain’s most famous exports. Jamie has had huge success with television series The Naked Chef (BBC), Jamie’s Kitchen, Jamie’s School Dinners, Jamie’s Great Italian Escape, Return to School Dinners, Jamie’s Chef, Jamie at Home , Jamie’s Ministry of Food , Jamie Does, Jamie’s 30 Minute Meals, Jamie’s Great Britain, Jamie’s 15 Minute Meals and the Emmy Award-winning Jamie’s Food Revolution (ABC), as well as the one-off specials Jamie’s Fowl Dinners, Eat To Save Your Life, Jamie Saves Our Bacon and Jamie’s Fish Suppers (all for Channel 4).
Jamie has inspired people to spend more time enjoying cooking delicious food from fresh ingredients – and even start growing their own food! His programmes have now been broadcast in over 100 countries including the USA, Australia, South Africa, Brazil, Japan and Iceland. Having been translated into over 30 languages, the accompanying cookbooks are bestsellers not only in the UK but across the world. His 2010 book, Jamie’s 30 Minute Meals, became Jamie’s first million-selling book in the UK as well as being the fastest-selling non-fiction book since records began. His 2013 book is Save With Jamie, published in late August in the UK.
The Shorty Awards will be open to nominations soon, so start preparing your entries!
Social Media Manager/Web Producer, EW.com Nika Vagner joined EW.com in January 2011. Working with the product director and the edit team, Nika has helped oversee the growth of Entertainment Weekly’s social media strategy, managing social media campaigns and expanding EW’s presence on Twitter, Facebook, Tumblr, Google+, Pinterest, Instagram and Vine. Previously, she worked at DC Comics, where she helped develop online comics and managed the brand’s social-networking sites.
Nika graduated from New York University with a Bachelor of Arts, and previously worked at DC Comics and Newsweek magazine. She lives in Greenpoint, Brooklyn.
About Entertainment Weekly and EW.com
most fascinating stars. The print weekly was introduced by Time Inc. in 1990 and is America’s leading consumer magazine in the entertainment category, with a guaranteed circulation rate base of nearly 1.8 million and a combined audience of over 17 million loyal, engaged fans. It is a winner of four National Magazine Awards (two for General Excellence, one for Design and one for Special Interest) and was named one of min’s 25 Most Notable Magazine Launches of the Last 25 Years. Entertainment Weekly is the first to know about the best (and worst) in entertainment, and with sharp insight and a trusted voice, EW keeps readers plugged into pop culture. This is where buzz begins.
Each day, EW.com publishes a myriad of online-only articles, blog posts, videos, and photo galleries – plus a complete archive of Entertainment Weekly magazine. Over the last year EW.com has received more than a half dozen industry awards including the 2012 Min Editorial and Design Award for our feature writing and a 2012 Folio Gold Eddie award for Best Online News coverage. In July 2012, the site set new records with 130mm pageviews. As of Dec 2011, Entertainment Weekly is also available on the iPad®, NOOK Color™, HP Touchpad, Kindle Fire and select Android™ devices.
Effective Facebook campaigns have become essential for any marketing strategy across all demographics. As the Shorty Industry Awards (honoring the best brands and agencies social marketing work) have grown, we’ve invested in honoring the best Facebook campaigns and have even partnered with Unmetric to grow the recognition. We spoke with James Fishler, CMO at LG, and member of the CMO jury on the Real-Time Academy (who picks the Shorty winners), to get his insights on the trends and success stories on Facebook this year.
Fishler touched on the most memorable campaigns this year, including the iconic Red campaign that came from the Human Rights Campaign in response to the Supreme Court ruling on Marriage Equality (which was recently nominated for a Shorty). He also spoke on the emerging trends, including leveraging Facebook content to scale and fully integrate with other platforms such as YouTube and Pinterest.