The Official Shorty Awards Blog

Congratulations to the Winners of the 4th Annual Shorty Awards!

We hope you had fun either at the 4th Annual Shorty Awards or watching the live stream! Here are the winners from last night:

#Apps (Presented by @PepsiCo): Instagram (@Instagram)

#Celebrity (Presented by @BIO): Justin Bieber (@justinbieber)

#LifeSavingHero (Presented by The @WeatherChannel): FDNY (@FDNY)

#SocialFitness (Presented by @HealthJoinIn)Christopher Brisley (@TakeAChallenge)

Best Social Media Manager (Presented by @Spredfast): Stephanie Schierholz (@NASA)

#Weather (Presented by The @WeatherChannel): Andy Gabrielson (@FindTheTornado)

#YouTubeStar (Presented by @AETV's #BreakoutKings): Curtis Paradis (@CurtisParadis)

#Activism: Occupy Wall Street (@OccupyWallStNYC)

#Actor: Nathan Fillion (@NathanFillion)

#Actress: Selena Gomez (@selenagomez)

#Band: Jonas Brothers (@JonasBrothers)

#Charity: Random Acts (@therandomactorg)

#Comedian: Jim Norton (@JimNorton), Matt Walker (@funnymatt)

#Director: Alfredo Flores (@AlfredoFlores), Katherine Brooks (@thekatbrooks)

#FakeAccount: The Fake ESPN (@TheFakeESPN), Dilma Rousseff (@diimabr)

#Fansite: Sherlockology (@Sherlockology)

#Fashion: Luke Reichle (@redcarpetluke)

#Finance: Goldman Sachs Elevator Gossip (@GSElevator)

#Food: Epic Meal Time (@EpicMealTime), Mud Baron (@Cocoxochitl

#Gaming: The Sims 3 (@TheSims3)

#Government: NASA (@NASA)

#Green: Jerry James Stone (@jerryjamesstone)

#Humor: Ryan Higa (@TheRealRyanHiga), Christian Beadles (@LittlecBeadles)

#Journalist: Andy Carvin (@acarvin)

#Music: Justin Bieber (@justinbieber)

#Photography Adam Bouska (@bouska)

#Science: Nature News & Comment (@NatureNews)

#Sportsteam: Liverpool Football Club (@LFC)

#Travel: Charles Trippy (@charlestrippy)

#TVShow: Attack of the Show (@aots)

#VideoBlogger: Fafa the Groundhog (@FafaGroundhog)

#Webshow: Awkward Black Girl (@awkwardblkgrl)

The Shorty Vox Populi Award: Agnes Monica (@agnezmo)

Quora Answer of the Year: Matan Shelomi for answering, “If you injure a bug, should you kill it or let it live?” AND Justin Freeman for answering, “What’s the best way to escape the police in a high-speed car chase?”

Foursquare Mayor of the Year: Michael Bloomberg (@MikeBloomberg)

Real-Time Photo of the Year: Stefanie Gordon (@Stefmara) for tweeting a photo of Space Shuttle Endeavor from a commercial airliner AND Louise Macabitas for “Police Pepper-Spraying UC Davis Students.”

Microblog of the Year on TumblrWe Are the 99 Percent, created by Christopher Key

Shorty Industry Award winners!

Best Branded YouTube Channel: The Visionaire Group: KungFu Panda 2 YouTube Brand Channel
Best Integration of Social Media with Live Television: Viacom (MTV Networks): VMA Twitter Tracker
Best Location-Based Marketing: Walgreens: Check-ins That Make a Difference
Best Overall Brand Presence on Facebook: Nickelodeon: SpongeBob SquarePants
Best Overall Brand Presence on Tumblr: BBC America: Doctor Who Tumblr
Best Overall Brand Presence on Twitter: Bob Maron: @CharlieSheen
Best Social Commerce: Viking Range Corporation: Leanne Gault
Best Social Media Campaign for Film: Paramount Pictures: Super 8 Movie - Super 8 Secret
Best Social Media Campaign for Gaming: Promethium Marketing: Discover Your Legacy - Assassin’s Creed: Revelations
Best Social Media Campaign for Television: USA Network: Psych HashTag Killer
Best Use of a Hashtag on Twitter: Bob Maron: @CharlieSheen
Best Use of Facebook in a Campaign: HBO: True Blood “Immortalize Yourself” Facebook Application
Best Use of Foursquare in a Campaign: Walgreens: Check-ins That Make a Difference
Best Use of Game Mechanics (Gamification) in a Social Media Campaign: Nickelodeon’s ‘Kids’ Choice Awards 2011’
Best Use of Social Media for a Consumer Product or Service: 360i: Dentyne Safe Breath Alliance
Best Use of Social Media for Customer Service: Research in Motion: Support At The Scale of BlackBerry
Best Use of Social Media for News: CNN Worldwide: The Global Networks of CNN Dominate on Social Media
Best Use of Social Media for Sports: Major League Baseball: MLB Fan Cave
Best Use of Social Media in a Mobile Campaign: Viacom (MTV Networks): VMA Twitter Tracker for iOS for Verizon
Best Use of Social Media in an Awards Show: Viacom (MTV Networks): 2011 VMAs (Twitter/Tumblr + Twitter Tracker)
Best Use of Social Media In Real Life (“IRL”): Wieden + Kennedy & Digital Kitchen: Dodge Journey - The Search Engine for the Real World
Best Use of Twitter Ad Platform: Edelman: Volkswagen’s All-New 2012 Beetle Launch
Best Use of the Twitter in a Campaign: 9/11 Commemoration
Best Use of Video in a Social Media Campaign: CNN Worldwide: The Royal Wedding of William & Kate; Group SJR: TED - Ideas Worth Spreading
Best Viral Campaign: BuzzFeed: Schick Xtreme 3 Razorbombing, Walgreens: Check-ins That Make a Difference
Boldest Social Media Campaign of 2011: VH-1: Do Something Awards: Give a Shit!

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March 27, 2012