Walgreens wins Best Use of Foursquare in a Campaign!
Walgreens won the Best Use of Foursquare in a Campaign for their “Check-ins That Make a Difference: For every store check-in via Foursquare or Places, a flu shot was donated to a charitable organization. Walgreens was able to donate over $6.3 million in flu shots to various charities through the power of location-based social networking.
Walgreens’ campaign resulted in an overwhelming response, but most importantly helped provide flu shots for people in need.
Watch Don Tapscott present Walgreens’ Adam Kmiec with the Shorty Award for Best Use of Foursquare in a Campaign!
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