The Official Shorty Awards Blog

All-star CMO Jury to judge Shorty Industry Awards!

Big News, Shorty fans! We are launching a CMO Jury on the Real Time Academy today! Our all-star panel of CMOs will be selecting winners for the 5th Annual Shorty Industry Awards.

Joining this elite CMO Jury are: Mark Crumpacker from Chipotle, James Fishler from LG Electronics USA, Simon Lowden from PepsiCo, and Brian Niccol from Taco Bell

Mark Crumpacker, Chipotle. In 2009, Mark Crumpacker left the San Francisco-based brand consulting firm he co-founded to become the first Chief Marketing Officer at Chipotle. While he is Chipotle’s newest officer, he has long-standing ties to the company, having created its original identity package, and handling a number of projects for Chipotle as a consultant. As CMO, Mark is responsible for developing marketing strategies and a creative vision for Chipotle that bring the company’s market in line with the improvements we have made with our unique food and people cultures.

“Social media has been critical to Chipotle’s success as we work towards changing the way people think about and eat fast food. I look forward to reviewing the entries for the Shorty Industry Awards and honoring the innovation of those who are successful in this rapidly growing space.”  -Mark Crumpacker, CMO of Chiptole.

James Fishler, LG Electronics USA.  James Fishler is Senior Vice President, Marketing and Go-to-Market Operations for LG Electronics USA Inc.  In addition to leading Marketplace Operations, In-Store Merchandising and Sales Operations, his responsibilities encompass Brand Marketing for Home Appliances, Home Electronics and Mobile Phone products in the United States. Fishler leads teams responsible for building LG into a powerhouse brand in the U.S., known for innovation and reliability under the company’s “Life’s Good” marketing theme.


Simon Lowden, PepsiCo.  Simon is currently SVP, CMO Pepsi Beverages North America, responsible for PepsiCo’s North American Beverage portfolio, its marketing strategy, innovation and execution. Simon had been Chief Marketing Officer of Pepsi International since July 2007.  Previously he was VP of Marketing, CSDs for PI, responsible for developing and executing the beverage marketing programs around the world. Simon joined the company from Unilever in 1996 as the UK Marketing Director before moving into a European assignment. He holds a BSC in Geography and Geomorphology from Kings College, London. Simon is a huge sports enthusiast – a rugby player of old and now a triathlete several times over and has completed the Ironman. He and his wife, Rebecca, live in Darien, Connecticut, with their two children: Ben, 19, and Caitlin, 16.

“Social media has changed the way that we all live, work, play, learn and share. The Shorty Awards celebrates those who understand that 140 characters can speak volumes and that a spontaneously shared image can travel the world in a heartbeat and know how to use that understanding to its best effect.”  –Simon Lowden, CMO Pepsi Beverages Company

Brian Niccol, Taco Bell.  Brian Niccol serves as the Chief Marketing and Innovation Officer (CMIO) for Taco Bell Corp., a subsidiary of YUM! Brands, Inc. Taco Bell is the nation’s leading Mexican-style quick service restaurant chain with more than $6 billion in annual system-wide sales and nearly 6,000 restaurants. In this newly created position, Mr. Niccol is responsible for integrating all marketing, food innovation, consumer insights, media, brand reputation, and public relations efforts.

“As consumers continue to favor social and digital channels to gather and share information, we strive to stay current by listening and engaging with our audiences across all social platforms. I look forward to seeing the creative work that fellow marketers are doing to listen and stay connected with their audiences in a relevant way.”  –Brian Niccol, Chief Marketing and Innovation Officer for Taco Bell Corp

“Social media was once a task that many companies delegated to interns”, said Greg Galant, Cofounder of The Shorty Awards. “Now social media is top of mind in the C-suite, which is why we’re excited that this group of forward thinking CMOs have signed onto judge the Shorty Industry Awards. It’s a strong signal that social media matters at all levels of an organizations.”

Since social media is consistently changing, we’ve created some new Shorty Industry Award categories this year including the best in animated GIFs, Instagram and Pinterest! Also, Unmetric, the social media benchmarking company, is the official Social Media Analytics and Benchmarking Partner of the Industry Awards. Unmetric will be presenting the Best Social Media Manager of the Year Industry Award!

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November 15, 2012