For this year’s Shorty Awards (voting begins this Monday, January 7th) we’re launching an official #SmallBusiness category with Cox BLUE! The award will honor a small business effectively using the social web to grow their company. It’s more important than ever for small businesses to understand how to pick the right social platforms to achieve goals. Small businesses are using Twitter to share advice,and information about their business; Facebook to generate interest for coupons, contests and events; YouTube to educate with how-to videos; LinkedIn to brand their business; Google+ to educational Hangouts with thought leaders; and are taking advantage of other social platforms like Pinterest and Instagram to visualize what matters most to their mission.
The #SmallBusiness Shorty Award winner will be selected based on the total number of nominations received, the impact and creativity of the nominee’s tweets, and innovation in the use of social media as determined be the esteemed judges of the Real-Time Academy of Shorty Form Arts & Sciences. Eligible Twitter accounts are the brand account of the small business or the CEO Twitter account of the small business. The types of small businesses that are eligible include but are not limited to restaurants, mom & pop shops, startup technology companies, hospitality companies, educational companies, lawyers, real estate professionals, insurance brokers, blogs and magazines who employ 5-50 people.
While you eagerly await our voting (which launches Monday),
1. Let your followers know about the #SmallBusiness category so they can nominate your company: Click here to tweet about the #SmallBusiness category.
2. Prepare a campaign video to make a splash when voting opens: If you are a small business, prepare by making a 15-30 second campaign video on why your company should be nominated in January. Here’s an example of one from How I Met Your Mother.
3. Blog about the #SmallBusiness award to spread the word about nominations in January: Create a blog post letting everyone know that on January 7th, they should nominate your business by going to ShortyAwards.com and tweeting with the words “I nominate @TwitterUser for a Shorty Award in #SmallBusiness because…” and be sure to add a reason.
4. Read our rules and help a #SmallBusiness become famous: To view the Rules and directions on how to easily tweet a nomination when voting opens on January 7th, please click here. Help a small business join Conan O’Brien, Ricky Gervais, Suze Orman, and many more as a Shorty winner!blog comments powered by Disqus