The Shorty Awards are excited to announce the finalists for the 5th Annual Shorty Industry Awards. Competition was fierce as the amount of entries received doubled since last year. These finalists represent a selection of social media’s best (and most creative) work.
We would also like to salute the work of the Real-Time Academy for judging these entries. Winners will be announced at the 5th Annual Shorty Awards in New York City on Monday, April 8th. Tickets are on sale now!
Best Use of a Hashtag on Twitter: #WalkingDeadNT1 : The First Zombie Attack on Twitter , #Couchgating, CountonKobe, #TwinterWonderland: Tweet for Snow (and Hurricane Sandy Relief), Fake Hurricane Sandy Photos: Help Us Identify #FakeSandy Pictures, WWE and Komen For The Cure team up for #RiseAboveCancer
Best Use of Facebook in a Campaign: Hard Rock Rising: Global Battle of the Bands, Red Bull Artograph, Green Mountain Coffee Fair Trade 2012, Craft The Next Blue Moon 2012, Febreze Thanks a Million, Pepsi: Live For Now, TABASCO Brand Chipotle Pepper Sauce: Testers Wanted, Raise Your Burt’s: Part Social Contest, Part Love Fest, PandaQuest: Be the Next Chengdu Pambassador, Rudi’s Organic Bakery: “Let’s Doodle Lunch” Integrated Campaign Drives Engagement and Sales, Around the World with Lightroom Travel Contest , Entertain Like a Leading Lady
Best Overall Brand Presence on Facebook: WGN America “How I Met Your Mother” Facebook Campaign, Dr. Pepper Facebook Program, Grammarly, Cartoon Network Brand Presence on Facebook, Maybelline New York Digital Strategy 2012, Game of Thrones Facebook Page, Purina: The Petcentric Moment Studio, WWE’s Facebook Page Network
Best Overall Brand Presence on Tumblr: Newsweek & The Daily Beast on Tumblr, The Daily Show Election Center on Tumblr, Comedy Central Tumblr, Now You’re Cooking, What Should We Call Girls, VH1 on Tumblr
Best Use of Video in a Social Media Campaign: TED Conferences LLC, Key & Peele: Obama’s Anger Translator, Applegate Bacon Yule Log, JetBlue Getaways Presents, “Get Away With It!”, TopChicret - Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World, The Oliver Stone Interrogations
Best Use of Social Media for News: Livetweeting the Los Angeles Riots in Real Time, Making Local News Interactive , Fake Hurricane Sandy Photos: Help Us Identify #FakeSandy Pictures, Election 2012: CNN Worldwide Won the Social Media Battle, CNN Election Insights, Destino 2012 Univision Election Coverage
Best Use of Social Media for Financial Services: Bankrate: A Wealth of Knowledge about All Things Personal Finance, Citi’s Connect: Professional Women’s Network on LinkedIn , PNC Neighborhood Wishlist
Best Use of Social Media for Television: American Dad’s Roger Smith for President, Pretty Little Liars #TheBetrAyal campaign, Live Twitter Feed in a Magazine, Suits Recruits, Copper Mugshot Yourself , Live TV Social Integration: Telemundo Decision 2012 , WWE’s Social Integration on WWE Raw and SmackDown , Skinnygirl Cocktails #WinningTheOscars
Best Integration of Social Media with Live Television: Fox News Election Night 2012, Watch What Happens Live, Conan Sync App - it’s techno-magic, Play Live on Watch What Happens Live , Live TV Social Integration: Telemundo Decision 2012
Best Social Media Manager: Omar Todd - Sea Shepherd Technical Director, 12-12-12 Concert to Benefit Robin Hood, Richard Margetic, Dell Social Media Manager, KFC Social Rockstar: Ginny Sidell, World Wrestling Entertainment (WWE) Social Team, Andy Cohen for WWHL
Best Use of Game Mechanics (Gamification) in a Social Media Campaign: Nickelodeon’s The Legend of Korra: Korra Nation, Home Depot College GameDay, JetBlue Getaways Presents, “Get Away With It!”, Suits Recruits
Congratulations to all of the finalists!blog comments powered by Disqus