The Official Shorty Awards Blog

Announcing the 5th Annual Shorty Industry Award finalists

imageThe Shorty Awards are excited to announce the finalists for the 5th Annual Shorty Industry Awards. Competition was fierce as the amount of entries received doubled since last year. These finalists represent a selection of social media’s best (and most creative) work.

We would also like to salute the work of the Real-Time Academy for judging these entries. Winners will be announced at the 5th Annual Shorty Awards in New York City on Monday, April 8th. Tickets are on sale now!

Best Use of Twitter in a Campaign: Live Twitter Feed in a Magazine, Last Chance Kitchen 2 & Save a Chef, smart USA: Poop Tweet, Portlandia Twitter Co-Op

Best Overall Brand Presence on Twitter: @TheDailyShow, @GameofThornes, Pepsi: Live for Now, @WWE on Twitter, @ESPN on Twitter

Best Use of a Hashtag on Twitter: #WalkingDeadNT1 : The First Zombie Attack on Twitter , #Couchgating, CountonKobe, #TwinterWonderland: Tweet for Snow (and Hurricane Sandy Relief), Fake Hurricane Sandy Photos: Help Us Identify #FakeSandy Pictures, WWE and Komen For The Cure team up for #RiseAboveCancer

Best Use of a Promoted Tweet, Promoted Trend, or Promoted Account: Maker’s Mark #CocktailParty2012, #resolutionsGIRLSbreak

Best Use of Facebook Advertising: WGN America “How I Met Your Mother” Facebook Advertising Campaign, PandaQuest: Be the Next Chengdu Pambassador

Best Use of Facebook in a Campaign: Hard Rock Rising: Global Battle of the Bands, Red Bull Artograph, Green Mountain Coffee Fair Trade 2012, Craft The Next Blue Moon 2012, Febreze Thanks a Million, Pepsi: Live For Now, TABASCO Brand Chipotle Pepper Sauce: Testers Wanted, Raise Your Burt’s: Part Social Contest, Part Love Fest, PandaQuest: Be the Next Chengdu Pambassador, Rudi’s Organic Bakery: “Let’s Doodle Lunch” Integrated Campaign Drives Engagement and Sales, Around the World with Lightroom Travel Contest , Entertain Like a Leading Lady

Best Overall Brand Presence on Facebook: WGN America “How I Met Your Mother” Facebook Campaign, Dr. Pepper Facebook Program, Grammarly, Cartoon Network Brand Presence on Facebook, Maybelline New York Digital Strategy 2012, Game of Thrones Facebook Page, Purina: The Petcentric Moment Studio, WWE’s Facebook Page Network

Best Location-Based Marketing: America’s Navy: Army-Navy Game, Save The Music Foursquare Partnership

Best Use of Social Media In Real Life (IRL): Stanley Piano, Temple University “Temple Made” Campaign, The Great American Bacon Barter

Best Use of a Mobile App in a Campaign: Storage Wars Fan Challenge App, Conan Sync App - it’s techno-magic, Shahs of Sunset on Bravo Now, Ford’s #FusionFNO for Fashion’s Night Out

Best Overall Brand Presence on Instagram: In the Field with National Geographic, MTV Instagram, Oreo Cookie This/Creme This

Best Overall Brand Presence on Pinterest: The Weather Channel’s Pinterest Page, Huggies Baby Shower Planner, OnStar - Pinterest, Birchbox

Best Overall Brand Presence on Tumblr: Newsweek & The Daily Beast on Tumblr, The Daily Show Election Center on Tumblr, Comedy Central Tumblr, Now You’re Cooking, What Should We Call Girls, VH1 on Tumblr

Best Branded YouTube Channel: TED Conferences LLC, "H+: The Digital Series", WWE on YouTube

Best Use of Video in a Social Media Campaign: TED Conferences LLC, Key & Peele: Obama’s Anger Translator, Applegate Bacon Yule Log, JetBlue Getaways Presents, “Get Away With It!”, TopChicret - Announcing Charlotte Free as New Face of #1 Cosmetic Brand in the World, The Oliver Stone Interrogations

Best Use of Animated GIFs: Where Football is Born, What Should We Call Girls, BuzzFeed Animated GIF Premiere & Banshee GIF Shop

Best Use of Social Media for News: Livetweeting the Los Angeles Riots in Real Time, Making Local News Interactive , Fake Hurricane Sandy Photos: Help Us Identify #FakeSandy Pictures, Election 2012: CNN Worldwide Won the Social Media Battle, CNN Election Insights, Destino 2012 Univision Election Coverage

Best Use of Social Media for a Consumer Brand: Food Lion’s Operation Grocery Drop, Pepsi: Live For Now, JetBlue Getaways Presents, “Get Away With It!”, smart USA: Poop Tweet, Dr Pepper Social Program

Best Use of Social Media for Customer Service: SquareTrade, The Revolution in the Dairy Aisle Goes Social, Globe Telecom: Striking Meaningful Conversations & Building Relationships on Twitter

Best Use of Social Media for Auto Industry: Fiesta 24, Dodge Dart Registry, smart USA: Poop Tweet, All-New 2013 Nissan Pathfinder Presents: An Improv-tastic Road Trip

Best Fortune 500 Brand on Social Media: Whole Foods Market - Big Brand, Organic Content, Sprint Backboard Cam, Pepsi: Live For Now

Best Use of Social Media for Financial Services: Bankrate: A Wealth of Knowledge about All Things Personal Finance, Citi’s Connect: Professional Women’s Network on LinkedIn , PNC Neighborhood Wishlist

Best Use of Social Media for Retail or E-Commerce: Your Set by Calphalon, Sharing the (+) Positive Energy, Nothing But Good, One Fan at a Time

Best Celebrity Campaign on Social Media: David Blaine’s ELECTRIFIED, Pocket Like It’s Hot

Best Use of Social Media for Television: American Dad’s Roger Smith for President, Pretty Little Liars #TheBetrAyal campaign, Live Twitter Feed in a Magazine, Suits Recruits, Copper Mugshot Yourself , Live TV Social Integration: Telemundo Decision 2012 , WWE’s Social Integration on WWE Raw and SmackDown , Skinnygirl Cocktails #WinningTheOscars

Best Social Media Campaign for Film: Ted, Last Chance Kitchen 2 & Save a Chef

Best Use of Social Media For Music: Music Apps Hack Weekend, Intel Presents The Music Experiment Powered By MTV Iggy, Green Day’s Numero Uno Fan Contest

Best Integration of Social Media with Live Television: Fox News Election Night 2012, Watch What Happens Live, Conan Sync App - it’s techno-magic, Play Live on Watch What Happens Live , Live TV Social Integration: Telemundo Decision 2012

Best Use of Social Media for Fashion: Banana Republic In Flight Fashion Show, AX #DressedFor

Best Use of Social Media for Video Games: Borderlands 2: A Work Of Art, Be On The Cover of WWE ‘13

Best Use of Social Media for Sports: Miller Lite Ask An Expert, Red Bull Artograph, Nike #maketherules, MLB Fan Cave

Best Use of Social Media for the London 2012 Olympics: NBC Olympics, Nike Greatness, BP Team USA: Using Social to Win Gold

Best Social Media Manager: Omar Todd - Sea Shepherd Technical Director, 12-12-12 Concert to Benefit Robin Hood, Richard Margetic, Dell Social Media Manager, KFC Social Rockstar: Ginny Sidell, World Wrestling Entertainment (WWE) Social Team, Andy Cohen for WWHL

Best Social Media Presence of a CEO: Dave Kerpen (Likeable Media), Ian Schafer (Deep Focus)

Best Social Media Agency - Small (1 -20): Sparkpr and the Year of Transmedia Storytelling, neoco, GLOW, Social Media Hub

Best Social Media Agency - Mid-Sized (21 - 100): the original social media agency, Carrot Creative, Deep Focus, Suite Spot

Best Social Media Agency - Large (over 100): The Premier Global YouTube Network, We Are Social, 360i, Fleishman-Hillard

Best Viral Campaign: Cumberland Farms Hoff-tacular, "The Road to London", Old Spice Muscle Music, smart USA: Poop Tweet

Best Use of Game Mechanics (Gamification) in a Social Media Campaign: Nickelodeon’s The Legend of Korra: Korra Nation, Home Depot College GameDay, JetBlue Getaways Presents, “Get Away With It!”, Suits Recruits

Congratulations to all of the finalists!

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March 25, 2013