The Official Shorty Awards Blog

And the winners of the 6th Annual Shorty Awards are…

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Thank you all for tuning in to the 6th Annual Shorty Awards! This was a year where comedy met social media.

Big winners this year include #BatKid, Jerry Seinfeld, Virgin America Remixes the Safety Video, Retta, and Will Ferrell.

Host Natasha Leggero hilariously kicked the night off as she explained new social media apps by putting them into layman’s terms.  The 6th Annual Shorty Awards were star-studded with the following presenters: Miss USA Erin BradyMiss Teen USARettaAndrew W.K., H Jon BenjaminMatt WalshGilbert GottfriedJulie KlausnerMoshe Kasher, Tumblr founder David Karp, Reddit co-founder Alexis Ohanian, and husband-and-wife musical duo, Us charmed the audience with their television theme song mashup performance.

Some video highlights of the ceremony include: 

Jerry Seinfeld’s acceptance speech for #WebShow

Andrew W.K. Teaching Social Media Addicts How to Party

Shorty Safety Tips 

The NSA’s Top Secret Shorty Awards 

Makin’ It with Thomas Middleditch from HBO’s “Silicon Valley” 

Will Ferrell accepts the Shorty Award for Lifetime Achievement 

Be sure to check out shortyawards.com for exciting updates. Congratulations to all the winners!

Thanks to our premiere partners for their support: New York LifeA&EUnivisionBarnes & Noble CollegeCox BLUEHBO’s Silicon ValleyMuck Rack, and Unmetric!

6th Annual Shorty Award winners:

Entertainment

#Actor

Aaron Paul, @aaronpaul_8

#Actress

Retta, @unfoRETTAble

#Band

Fifth Harmony, @FifthHarmony

#Celebrity

Sir Ian McKellen, @IanMcKellen

#Comedian

Patton Oswalt, @pattonoswalt

#Director

Paul Feig, @paulfeig

#FakeAccount

Modern Seinfeld, @SeinfeldToday

#Fansite

News for TV Majors, @N4TVM

#Music

Questlove, @questlove

#NonHuman

Cancellation Bear, @TheCancelBear

#Singer

Questlove, @questlove

#TVShow

Scandal, @ScandalABC

News & Media

#Athlete

Billie Jean King, @BillieJeanKing

#Food

Jamie Oliver, @jamieoliver

Muck Rack’s #Journalist

Sarah Jones, @SarahJReports

Kickstarter of the Year

The Veronica Mars Movie Project

Newsworthy Photo of the Year

Pope Francis Introduction by Roberto Luigi

#SocialFitness

Tyler Graham, @_Tyler_Graham_

#SportsTeam

#Weird

Buck Wolf, @wolfb

Tech & Innovation

#Apps

Digg, @digg

Barnes & Noble College’s #BNCollege

Boston University’s College of Communication, @comugrad

#Blogger

Terrance Gaines, @BrothaTech

Cox BLUE’s #BusinessInfluencer

Guy Kawasaki, @GuyKawasaki

#Gaming

Polygon, @Polygon

#Maker

DIY, @DIY

#Podcaster

This American Life, @ThisAmerLife

#Science

Black Girls Code, @BlackGirlsCode

Neil deGrasse Tyson, @neiltyson

#SmallBusiness

The Brooklyn Circus, @TheBKcircus

Tumblr of the Year

Amy Poehler’s Smart Girls at the Party

#WebShow

Comedians in Cars Getting CoffeeSeinfeld, @JerrySeinfeld

Arts & Design

#Art

Rachel Ryle, @rachelryle

#Author

Neil Gaiman, @neilhimself

#Fashion

Man Repeller, @ManRepeller

#GIFMaker

Trent Nelson, @trenthead

GIF of the Year

Matrix Cat

A&E’s Instagram Video of the Year

I Look Good by Paul Zedrich

#Instagrammer

Dukk Deuce, @Dukk2

#Museum

Museum Nerd, @museumnerd

#Photography

David Guttenfelder, @dguttenfelder

Liz Eswein, @newyorkcityliz

#VideoBlogger

Jullien Gordon, @JullienGordon

Vine of the Year

My reflection is cooler than me by Chad Jaxon Perez

Univision’s #Vineographer

Cupcake Dude, @TheDudeBakes

Pinot, @Pinot

#YouTubeStar

Kid Fury, @KidFury

Global Issues

#Activism

Against Suicide, @AgainstSuicide

#Charity

Nature Conservancy, @nature_org

#Education

Paulo Pirula, @Pirulla25

#Government

NASA Goddard, @NASAGoddard

#Green

Sustainable Cities, @sustaincities

#TeenActivism

Buddy Project, @ProjectBuddy

New York Life’s #KeepGoodGoing

Dr. Jen Arnold, @JenArnoldMD

Countries

#Brazil

Midia NINJA, @midianinja

Porta dos Fundos, @portadosfundos

#UK

Ryan McHenry, @RyanWMcHenry

Shorty Industry Award winners

Best Brand on Twitter
American Express

Best Brand on Vine
Oreo - 360i
GE
Mashable

Best Brand on Instagram
GoPro

Best Brand on Pinterest
Whole Foods Market

Best Brand on Snapchat
Wet Seal - ICED Media

Best Brand on Tumblr
Doctor Who & BBC America

Best Brand on YouTube
WWE

Best Facebook Page
GoPro

Unmetric’s Best Facebook Campaign
Turning the Internet Red, Human Rights Campaign

Best Facebook Contest
This Is SportsCenter
Briggs and Stratton’s Mower Mouth Contest by Lindsy Stone and Briggs

Best Branded Mobile App
The WWE App

Best Branded Real-Time Response to a Major Event or Cultural Phenomenon
United Nation’s #theworldneedsmore - Leo Burnett New York

Best Contest
Wheat Thins Flavor Protection - AKQA New York

Best Fortune 500 Brand on Social Media
American Express

Best Integration of Social Media with Live Television
The Voice: Instant Save - NBC, Talpa, Warner Horizon, One Three Media, Telescope

2013 MTV Video Music Awards Shatters Records Across Web, Mobile and Social

Best Listicle
27 Worst Moments Of John Oliver’s First 6 Minutes Hosting The Daily Show - Comedy Central 

Best Mobile Campaign
Join the Realm: Mobile, HBO - Definition 6

Best News Twitter Account
Al Jazeera America

Best Social Good Campaign
#SFBatKid, Greater Bay Area Make-A-Wish Foundation - Clever Girls Collective

Best Social Integration with a TV Commercial
never.no & Leo Burnett

Best Social Media Campaign for Film
The Wolverine - Way to Blue & Jump! Creative

Best Tumblr Campaign
"The Signal" Lexus - Team One

Best Twitter Campaign
#SFBatKid, Greater Bay Area Make-A-Wish Foundation - Clever Girls Collective

Best Use of a Hashtag on Twitter
The Voice: Instant Save - NBC, Talpa, Warner Horizon, One Three Media, Telescope

Best Use of Animated GIFs
The Purge - Universal Pictures and Brigade Marketing

Best Use of Gamification
Dodge: Hands On Ron Burgundy Game - Wieden+Kennedy

Best Use of Humor
Halloween Treats Gone Wrong, P&G / Oral B - Publicis Kaplan Thaler

Best Use of Social Media by One Brand Responding to Another Brand
Snack Attack, America Honda Motor Co., Inc. - RPA Advertising

Best Use of Social Media for a Consumer Brand
WestJet Christmas Miracle: Real -Time Giving

Best Use of Social Media for Auto Industry
Nissan - Versa Note Amazon Partnership - TBWA\Chiat\Day

Best Use of Social Media for B2B
Jobsite and Seven

Best Use of Social Media for Consumer Electronics
The Most Retweeted Brand Tweet Ever, Nokia - Wunderman

Best Use of Social Media for Customer Service
Samsung Mobile US Digital Marketing Team - Edelman

Best Use of Social Media for Fashion
Maui Jim - Moxie

Best Use of Social Media for Financial Services
Tweet & Shoot We Are Tennis by BNP Paribas - We Are Social

Best Use of Social Media for Food & Beverage
Say It With Bacon, Kraft Foods (Oscar Mayer) - 360i

Best Use of Social Media for Healthcare
Break Dengue - ZN

Best Use of Social Media for Luxury Goods

Need For Tweed, Harris Tweed Hebrides - Leo Burnett New York

Best Use of Social Media For Music
Avicii x You - Universal Music, House of Radon, Seventy Agency, At Night Management

Best Use of Social Media for News
Goodbye DOMA, Hello Marriage Equality: msnbc’s Google+ Hangout 

Best Use of Social Media for Retail or E-Commerce
DollarShaveClub.com - Conversocial

Best Use of Social Media for Sports
WWE WrestleMania 29

Best Use of Social Media for Telecom
O2 Be more dog - VCCP

Best Use of Social Media for Television
@MTVFR hacked Twitter with #TeenWolfFr - Darewin

Best Use of Social Media for Travel
WestJet Christmas Miracle: Real -Time Giving

Best Use of Social Media for Video Games
LEGO Marvel Super Heroes

Best Use of Social Media In Real Life
United Nation’s #theworldneedsmore - Leo Burnett New York

Best Use of Video in a Social Media Campaign
Virgin America Remixes the Safety Video

Best Viral Campaign
WestJet Christmas Miracle: Real -Time Giving

Most creative use of technology for a campaign
Tweet & Shoot We Are Tennis by BNP Paribas - We are Social

Best Small Agency (1-20)
Clever Girls Collective

Best Mid-Sized Agency (21-100)
Carrot Creative

Best Large Agency (over 100)
360i

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April 7, 2014