Remember to campaign for your glorious self by uploading videos, filling out your shorty interview and posting badges before nominations close on Friday at 11:59 PM EST!
Also, check out this highlight from last year featuring Jim Gaffigan:
Platinum-selling comedian and actor Jim Gaffigan (@jimgaffigan) presented the #Food and #Weird Shorty Awards at the 3rd Annual Shorty Awards on Monday, March 28, 2011 in New York City.
Gaffigan is currently starring in the Broadway revival of That Championship Season with fellow Shorty Award presenter Kiefer Sutherland at the Bernard B. Jacobs Theatre in New York City.
Gaffigan presents Epic Meal Time (@EpicMealTime) with the #Food Shorty Award
Jim Gaffigan presents the #Weird Shorty Award to Alli Speed (@allispeed) and I do this too! (@omgidothistoo)
Before the ceremony, Gaffigan spoke with our friend, Sree Sreenivasan (@sree) in a Shorty Interview.
For more videos from the Shorty Awards, visit our YouTube channel.
Chick-fil-A’s Spicy Chicken Sandwich campaign was awarded the Shorty Industry Award for Best Use of Facebook in a Marketing Campaign at the 3rd Annual Shorty Awards on Monday, March 28, 2011 in New York City.
Overview: On June 7, 2010, quick service restaurant chain Chick‐fil‐A introduced a new Spicy Chicken Sandwich, its first new sandwich and largest product introduction in 20 years. Marketing firm Engauge helped build awareness through Chick‐fil‐A’s Facebook page by allowing consumers to “reserve” a sandwich online. The campaign included a “Spicy Tab” on the Facebook page, which counted down the days to the launch and geo‐targeted wall posts to specific markets with lower reservation numbers in order to drive additional awareness. Fans were also offered the opportunity to try the Spicy Chicken Sandwich for free. The campaign targeted Chick‐fil‐A’s “raving fans,” who “liked” the chain on Facebook, followed it on Twitter, and chose to receive regular email updates. Many of these fans were willing to camp out outside at Chick‐fil‐A stores to receive free sandwiches. The campaign also included additional promotion through the “Cow Appreciation” Facebook tab and an e‐mail campaign.
Impact: Within 48 hours of launch, Chick‐fil‐A received 1.2 million online “reservations” for the new sandwich and that was even before the chain had announced the product through traditional marketing channels. That week, the promotions nearly doubled visitor activity on the Chick‐fil‐A Facebook page, and the initial wall post announcing premiere week generated more than 1.2 million impressions, more than 1,600 likes, and more than 1,400 comments. During the campaign, Chick‐fil‐A’s Facebook fans grew by over 58,000 or 3.8%, wall posts promoting the Spicy Chicken Sandwich generated more than 7 million impressions, and customers left 3,403 comments on these wall posts.
After Chick-fil-A’s acceptance, guest presenter Jim Gaffigan (@jimgaffigan) read us a telegram “from the Chick-fil-A people.”
We’re happy to announce that comedian and actor Jim Gaffigan (@jimgaffigan) will be presenting the Shorty Awards in the Weird and Food categories at the 3rd Annual Shorty Awards on Monday, March 28th in New York City!
Gaffigan’s stand-up comedy CDs and DVDs have reached platinum status, making him one of the most successful touring comedians today. He has appeared on late night shows “Late Show with David Letterman” and “Conan” numerous times and has had guest appearances on shows ranging from “Flight of the Concords” to “Law & Order.”
In recent years, Gaffigan has also become a mainstay on the big screen with memorable roles in “Going the Distance”, “Away We Go” and “It’s Kind of a Funny Story.” Gaffigan will next be seen alongside Jennifer Connolly, Ed Harris, Pierce Bronson, and Greg Kinnear in the highly anticipated film “Salvation Boulevard” which premiered at the Sundance Film Festival in 2011.
Gaffigan is also starring in the Broadway revival of That Championship Season with fellow Shorty Award presenter Kiefer Sutherland at the Bernard B. Jacobs Theatre in New York City.
Become a fan of Jim Gaffigan on Facebook and follow @jimgaffigan on Twitter!
Tickets for the 3rd Annual Shorty Awards are on sale now!
