The Official Shorty Awards Blog

The Shorty Awards were at NYC’s Benchmark Conference yesterday!

The Shorty Awards were at the Benchmark conference yesterday in New York, moderating a panel on the Shorty Industry Awards! The panel was meant to highlight the the integration of social media with existing brands, for an optimized look at how brands can better use platforms like Twitter and Tumblr.

Shorty Awards founder Greg Galant introduced the winner of three Shorty Awards campaigns: Melle Hock, Michael Scogin, and Jack Daley. 

Hock is the Senior Account Supervisor at Edelman, and won Best Viral Campaign for BuzzFeed Schick Xtreme 3 Razorbombing. Scogin is the Vice President of Mobile for MTV, and won Best Use of Social Media for Live Television for VMA Twitter Tracker (the second time in a row). Daley is the Senior Director of Digital Marketing for Nickelodeon, and won Best Use of Game Mechanics (Gamification) in a Social Media Campaign for NICKELODEON’S ‘KIDS’ CHOICE AWARDS 2011’. 

Hock, Scogin, Daley, and Galant discussed the potential of social media to further brands. For example, Scogin explained that the VMA Twitter Tracker enabled the 2011 Video Music Awards to become a worldwide trending topic in two minutes.

With industry professionals like these panelists, all brands could utilize the massive pull of social media to reach potential users and consumers!

Check out a synopsis of tweets from the event:

Tags: benchmark shorty awards social media MTV Nickelodeon Schick Xtreme 3 BuzzFeed Twitter Twitter Tracker industry awards
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May 10, 2012

MTV’s VMA Twitter Tracker wins the Shorty Industry Award for Best Integration of Social Media with Live Television!

Breaking social media records by combining its Twitter and Tumblr presence, MTV had its most social Video Music Awards ever in 2011. Driving 76% more traffic than its previous year, the 2011 VMAs broke a Twitter record when Beyonce announced her pregnancy live on screen (resulting in 8,868 tweets per second). Twitter saw 10 million “@MTV” and “#VMA-related” tweets on August 28 in the East Coast airing of the show: the most tweets for an award show to date.

The integration of Twitter’s interactive live-chats in conjunction with live GIFs on MTV’s Tumblr brought 12.4 million viewers to participate in the biggest viewership for any show in the 30-year history of the cable channel. MTV’s VMAs served as an indicator that the incorporation of social media and live TV can result in reaching a larger and wider audience that is often sought after by the media, inspiring other awards shows to adopt similar methods for future events.

Watch Vice President of Mobile at MTV, Michael Scogin, and Executive Vice President of News and Production for MTV, Dave Sirulnick, accept the Shorty Award on behalf of VMA Twitter Tracker:

Tags: baby beyonce blue ivy mtv shorty awards twitter tracker vma VMA Twitter Tracker Industry Award Shorty Industry Award Social Media Social Live Television TV Television Integration Michael Scogin Dave Sirulnick
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May 9, 2012

MTV Shows Its Love for Twitter at the 3rd Annual Shorty Awards

While MTV won a Shorty Industry Award for their 2010 VMAs Twitter Tracker, they also had a broad presence at the 3rd Annual Shorty awards.

In attendance was MTV’s Twitter Jockey, Gabi Gregg (@MTVTJ), who participated in a Shorty Interview prior to the ceremony,conducted by our friend, Sree Sreenivasan (@sree).

During the ceremony, MTV played a 10 On Top video made exclusively for the Shorty Awards.

For more videos from the Shorty Awards, visit our YouTube channel.

Tags: Shorty Awards MTV Twitter Jockey Twitter Gabi Gregg 10 On Top celebrities
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April 7, 2011

MTV Wins the Shorty Industry Award for Best Integration of Social Media with Traditional Media

MTV’s 2010 VMAs Twitter Tracker was awarded the Shorty Industry Award for Best Integration of Social Media with Traditional Media at the 3rd Annual Shorty Awards on Monday, March 28, 2011 in New York City.

Overview: Prior to the 2010 Video Music Awards, MTV launched an application called the MTV VMA Twitter Tracker. The web-based visual application displayed tweets and trending topics related to the awards. When the Awards aired September 12, 2010, the application featured a visualization of discussions happening on Twitter concerning the show and the nominated artists. The application showed the top 50 topics related to the awards show, the number of tweets per minute for the topic, and clickable tweets so fans could find out what others’ were talking about. Users could also use the application to tweet about the show with pre-loaded hashtags. The VMA Twitter Tracker connected fans and viewers before, during, and after the airing of the Awards on MTV.

Impact: Millions of tweets and users were cataloged and integrated into the application during the award’s ceremony. Popular artists, including Taylor Swift, were mentioned in more than 3,500 tweets a minute during the show. The MTV Video Music Awards also scored the biggest numbers for any MTV telecast since 2002. The VMAs had 11.4 million viewers and were also the single highest rated program on the network during 2010.

Tags: Shorty Awards Industry Awards MTV Twitter Social Media Traditional Media
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April 7, 2011