The Shorty Industry Awards: Highlighting the Best Social Media Campaigns

What a year for social media marketing! Brands and the agencies that represent them have taken their social media marketing to the next level by leveraging viral videos, incorporating exciting video content and bridging the gap between offline and online. We’re excited to have launched the Shorty Industry Awards this year to highlight best campaigns across social media. Has your agency or brand innovated in these categories? Our new Marketing Jury, part of our Real-Time Academy, will be selecting the winners.

Honoring the Industry’s Best Agencies and Social Media Leaders

Call for Entries Open Until January 28, 2011 - Enter Now

Social media gives companies a human touch, bringing customers closer to their favorite brands while allowing marketers to engage directly with their followers in fun and creative ways. The Shorty Awards general categories honor the top content creators, and now the new Shorty Industry Awards will honor the talented agencies, brands, and industry leaders behind the best social media channels, viral campaigns, websites, games, and applications.

Eligibility, Guidelines, and Rules →

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Best use of Twitter in a marketing campaign

Marketing campaigns that integrate Twitter in a creative and meaningful way. 
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Best use of Facebook in a marketing campaign

Marketing campaigns that integrate Facebook in a creative and meaningful way. 
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Best brand presence on Twitter

A Twitter account or series of accounts used to promote a known brand.
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Best brand presence on Facebook

A Facebook page or series of pages used to promote a known brand.
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Best viral campaign

The cleverest use of viral marketing in a marketing campaign, through any social media channel. 
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Best use of Twitter or Facebook for e-commerce

The best integration of Twitter or Facebook by an existing e-commerce website, that significantly improves the experience or ROI.
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Best integration of social media with traditional media

The most creative and effective integration of social media into an existing traditional media site or marketing campaign
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Best social game

The best use of Twitter, Facebook or other social media for gaming, or integration of social media into an existing game. 
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Best social mobile app created for a brand

Mobile applications that make the best use of or integration with Twitter, Facebook, or other social media channels. 
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Best use of a video as part of a social media campaign

Social media campaigns that have gone beyond text and are incorporating video in their outreach on Twitter and Facebook. 
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Best location-based marketing

The best use of Foursquare, Gowalla, SCVNGR, Facebook Places, Yelp or other services for branded location-based marketing.
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