The Official Shorty Awards Blog

The Shorty Awards were at NYC’s Benchmark Conference yesterday!

The Shorty Awards were at the Benchmark conference yesterday in New York, moderating a panel on the Shorty Industry Awards! The panel was meant to highlight the the integration of social media with existing brands, for an optimized look at how brands can better use platforms like Twitter and Tumblr.

Shorty Awards founder Greg Galant introduced the winner of three Shorty Awards campaigns: Melle Hock, Michael Scogin, and Jack Daley. 

Hock is the Senior Account Supervisor at Edelman, and won Best Viral Campaign for BuzzFeed Schick Xtreme 3 Razorbombing. Scogin is the Vice President of Mobile for MTV, and won Best Use of Social Media for Live Television for VMA Twitter Tracker (the second time in a row). Daley is the Senior Director of Digital Marketing for Nickelodeon, and won Best Use of Game Mechanics (Gamification) in a Social Media Campaign for NICKELODEON’S ‘KIDS’ CHOICE AWARDS 2011’. 

Hock, Scogin, Daley, and Galant discussed the potential of social media to further brands. For example, Scogin explained that the VMA Twitter Tracker enabled the 2011 Video Music Awards to become a worldwide trending topic in two minutes.

With industry professionals like these panelists, all brands could utilize the massive pull of social media to reach potential users and consumers!

Check out a synopsis of tweets from the event:

Our Shorty Industry panel @benchmarkNY w/ @gregory @jackeveryday @otherone @mellehnyc! Follow #bnchmrk to learn how they won @ShortyAwards!

— Shorty Awards (@shortyawards) May 9, 2012

Pic: Meet the brains behind 3 Shorty Industry winning campaigns! @jackeveryday @otherone @mellehnyc. #bnchmrk twitter.com/shortyawards/s…

— Shorty Awards (@shortyawards) May 9, 2012

“It drove about 17 million votes on Facebook alone…from a ratings perspective…best in over 25 yrs”. -@jackeveryday twitter.com/shortyawards/s…

— Shorty Awards (@shortyawards) May 9, 2012

“Being able to react quickly when you see something excited is essential.” -@mellehnyc on @schickxtreme3’s Shorty win! twitter.com/shortyawards/s…

— Shorty Awards (@shortyawards) May 9, 2012

“The hashtag became a worldwide trending topic in two minutes.” - @otherone on @mtv’s VMA Twitter Tracker Shorty win. twitter.com/shortyawards/s…

— Shorty Awards (@shortyawards) May 9, 2012

Doctor Who wins the Shorty Industry Award for Best Overall Brand Presence on Tumblr!

The Doctor Who Tumblr uses a mix of creative participatory campaigns, user generated art, animated GIFs and more to a create a communicative and interactive Tumblr site, connecting BBC America’s highest rated show to its fans.

The Tumblr site drives users not only to the promotion of the show, but to other brand-related properties in social, digital, and e-commerce. With over 82,000 followers in its first 10 months of inception, the Tumblr averaged over 1300 notes per entry.

Doctor Who Tumblr is one of the fastest growing media brands on Tumblr. Its strong brand-focused editorial and understanding of the Tumblr platform has resulted in its widespread success, making the show a force to be reckoned with. 

Watch Tumblr Founder, David Karp, present Kenyatta Cheese from Doctor Who Tumblr with the Shorty Award!

The Shorty Award for the Best Use of Social Media for News goes to CNN Worldwide!

The Shorty Award for the Best Use of Social Media for News goes to CNN Worldwide!

CNN is a worldwide leader in online news, it’s social media footprint coming out on top amongst other news organizations. Nearly six and a half million Twitter users around the globe follow @CNNBrk to gain access to news and information with accurate images, videos, and facts at breakneck speeds. Their account is the top news account on Twitter and ranks as one of the top 25 accounts on all of Twitter. 

Watch Susan Grant, Executive Vice President of CNN News Services, accept the Shorty Award below:

Shorty Awards Industry Winner panel today at Benchmark NYC!

The Shorty Awards team is gearing up to moderate a panel at today’s Benchmark conference in NYC! For this session, CEO of Sawhorse Media Greg Galant will be conversing with Shorty Industry Award winners to pull their insight on the way social media is being utilized at the agencies and brands they represent to give companies a “human touch”. 

The panel will include: 

• Jack Daley, Sr. Director of Digital Marketing for Nickelodeon, presenting on Best Use of Game Mechanics (Gamification) in a Social Media Campaign - NICKELODEON’S ‘KIDS’ CHOICE AWARDS 2011’. Nickelodeon also won for Best overall Brand Facebook Presence for Spongebob
• Melle Hock, Senior Account Supervisor at Edelman on behalf of Best Viral Campaign for BuzzFeed Schick Xtreme 3 Razorbombing
• Michael Scogin, Vice President of Mobile for MTV, on behalf of Best Use of Social Media for Live Television for VMA Twitter Tracker (This is the 2nd annual win for Twitter Tracker!)

Coming to Benchmark? Come say hello at 4PM this afternoon!

Vote for the Best of the Super Bowl

Start nominating or submit an entry!

Super Bowl 46 is just around the corner and what better way to show your incessant fandom than by nominating your favorites in #football, #athlete and #sportsteams. 

But there’s more to the Super Bowl than the players on the field. What would an afternoon of debauchery be without the impressive Super Bowl ads that are rolled out each year? 

In their honor, we’re proud to announce the new Shorty Industry Award for Best Integration of Social Media in a Super Bowl Ad. This award will recognize Super Bowl Ads that have integrated Twitter, Facebook, YouTube or other social platforms in order to engage and interact with audiences and consumers. 

Are you the brains behind one of these campaigns? Submit for an Industry Award before time is up!