The Official Shorty Awards Blog

Learn from Shorty Industry winners at Benchmark in NYC on May 9th!

Use promo code benchmarkshorty for a 40% discount! (case sensitive) 

We’re excited to host a panel of Shorty Industry winners at benchmark, a day dedicated to “critical case studies and effective tools for defining, demonstrating, and delivering ROI in social media marketing”.

Social media gives companies a human touch, bringing customers closer to their favorite brands while allowing marketers to engage directly with their followers in fun and creative ways. The Shorty Industry Awards honor the talented agencies, brands, and industry leaders behind the best social media channels, viral campaigns, websites, games, and applications.

Learn from 4th Annual Shorty Industry winners how to execute an award-winning campaign. Register here using code benchmarkshorty for a 40% discount!

Have you hugged your Social Media Manager lately?

Social Media Managers from NASA, The Ramey Agency, Oxygen, Viking Range Corporation, Rogers Communications, dadzclub ltd, Bitchin’ Kitchen and Glamour Magazine have all been nominated for the Shorty Industry Award for Best Social Media Manager. Have you?

Social media managers wrangle zillions of bits of content from the social web every day, connecting their brand with billions of users in a completely unprecedented fashion.

Blazing a new paradigm is tough business—so that’s why we’ve created the Shorty Industry Award for the Best Social Media Manager in partnership with Spredfast, a social media management platform provider that helps organizations unlock social business potential.

Head over here to vote now!

MTV Wins the Shorty Industry Award for Best Integration of Social Media with Traditional Media

MTV’s 2010 VMAs Twitter Tracker was awarded the Shorty Industry Award for Best Integration of Social Media with Traditional Media at the 3rd Annual Shorty Awards on Monday, March 28, 2011 in New York City.

Overview: Prior to the 2010 Video Music Awards, MTV launched an application called the MTV VMA Twitter Tracker. The web-based visual application displayed tweets and trending topics related to the awards. When the Awards aired September 12, 2010, the application featured a visualization of discussions happening on Twitter concerning the show and the nominated artists. The application showed the top 50 topics related to the awards show, the number of tweets per minute for the topic, and clickable tweets so fans could find out what others’ were talking about. Users could also use the application to tweet about the show with pre-loaded hashtags. The VMA Twitter Tracker connected fans and viewers before, during, and after the airing of the Awards on MTV.

Impact: Millions of tweets and users were cataloged and integrated into the application during the award’s ceremony. Popular artists, including Taylor Swift, were mentioned in more than 3,500 tweets a minute during the show. The MTV Video Music Awards also scored the biggest numbers for any MTV telecast since 2002. The VMAs had 11.4 million viewers and were also the single highest rated program on the network during 2010.

Connecting People Shorty Award Officially Launched

We’re excited to announce a new Special Shorty Award to highlight the impact social media is having on communities around the world. The “Connecting People” Shorty Award will be given to a person who is genuinely bringing people together through Twitter and social media.

Nominees will be judged based on the impact they’ve had on their communities and the creative ways they’ve used the social web to connect people.

You can nominate yourself or someone else who you think is worthy of being recognized as a great connector. Nominations in this special category close on February 18, 2011.

We thank Nokia for supporting short-form communications and the ways individuals use them to change their communities by launching this category with us.

Shorty Awards nominations extended through Social Media Week!

Nominate with a tweet during Social Media Week.

We know how much fun you’ve been having nominating your favorite people and organisations on Twitter, Facebook, Tumblr and Foursquare so we’ve decided to extend the nomination process through Friday, February 11th at 11:59pm EST in honor of Social Media Week.
 
Social Media Week brings hundreds of thousands of people together every year through learning experiences that aim to advance our understanding of social media’s role in society. Check out all the amazing programming planned for Social Media Week taking place from February 7-11 in nine cities around the globe.  
 
If you work with a brand or agency you still have time to place an entry for a Shorty Industry Award, which honor the most innovative social media work over the past year. Categories include best brand presence on Facebook and Twitter, viral campaign, social game and location-based marketing campaign 
 
When you’re at Social Media Week remember to nominate your favorite people in our #socialmedia category!